Online Shopping Salwar Kameez Articles Update

Online Shopping Salwar Kameez Articles Update

What Are Your Best Tips for Link Builders?

If you want to boost rankings, few things are as effective as link building. It's also one of the hardest and most time consuming parts of SEO. I'd love to hear from others, so in the comments below share your best or most unique tips for link builders.
Following are nine of my tips to help you as a link builder. You may already be using some of these, but hopefully you'll find a helpful nugget of information in here.

#1 Hide Behind Content Strategies

If you want to want to engage in less than pearly white link building tactics, do it behind cover of content based tactics.
Consider some of the tools available today, which can publicly show link velocity graphs (links acquired over time).

Graph from MajesticSEO.com

If a spike in links acquired happens without any other change to your site, it may appear a bit suspicious. I recommend starting your link building push at the same time as launching content. This way, there is a corresponding purpose behind a spike in your link profile.

#2 Be Approachable

When sending out link request emails, try to be approachable. I recommend including an offer to speak with them over the phone. It's just one more trust element, and can set you apart from mass link request emails. Another way to be approachable is building links as a girl. Girls seem to build links more effectively than boys.

Geoff, who’s been working with me on link building recently, wrote a pretty clever post about using OKCupid data to improve link requests.
Being non-traditional can help put people at ease. Recently, I got a link by using this in a link request email.

 "I think it'd be epic to bust out in Spanish like Stewie on Family Guy while blowing the head off a zombie with a shotgun"

A non-conventional link request is more effective than a standard "Dear Webmaster" email. And always test your emails, because some small changes can go a long way. I was able to increase my response rate on a campaign from 20% to 87% by reframing the link request. I find that less formal emails work better.

#3 Know the Basic of Sales

A few of my more valuable experiences as a link builder were the ones that taught me how to be better at sales. Knowing how to be persuasive can improve your link building. I recommend approaching a link building request as a sales pitch to be closed.

• Build a relationship first.
• Help them out.
• Be a bit manipulative.
• Frame the request.
• Create a sense of urgency.
• Overcome objections.
• Make them a hero.

Some books I’ve enjoyed reading are Never Eat Alone, Predictably Irrational and the Little Red Book of Selling.

#4 Mining for Information

Dig in deep to find a prospective linker's contact information. It's a bit like stalking, but spending the extra time to find a way to get in touch can pay off.
I've found it useful to search email address on major social media sites, then cross reference any usernames or screen names I found with KnowEm. This can help find alternative ways to connect with a webmaster other than email.
I recommend using CTRL + F to search for rewritten email addresses. For example, check for [at], (at), a/t, [dot], d0t, etc. A lot of webmasters hide their contact information from spam bots by rewriting it. This destroys any obvious pattern, which can make finding the email tricky, but searching for some common rewrites usually does the trick.

#5 Get Smarter About Guest Blogging

“Matt made a point to mention that users are more likely to click on the first link in an article as opposed to a link at the bottom of the article. He said put your most important links at the top of the article. I believe it was Matt hinting to SEOs about this.” - Search Engine Land

As guest blogging becomes mainstream, it’s getting spammed more. I think guest blogging is great, but if this becomes a spammed link building tactic, expect it to become less effective, especially as SEOs start to automate guest blogging.

#6 Paid Links Work

Although I don’t support paid links, let’s just say that paid links work. There is a lot of risk associated with buying links, but if you’re going to.

• Don’t buy obvious paid links.
• Don’t buy from networks.
• Don’t buy from anyone who discloses selling links.
• Don’t use perfect anchor text, especially high value terms.
• Buy links to link magnets and linkbait.
• Mix it up and have no pattern.
• Buy for juice / trust and not just anchors.
• Donate and sponsor.

Just because you can, doesn’t mean I’m saying you should. SEOmoz doesn’t endorse buying links and there are ways to buy links without buying links.

#7 A Robust Profile, Not Just A Robust Link.

We all have a concept of the “perfect” link, but obtaining a link that’s relevant, high authority, and has the right anchor text is challenging.
I recommend building out a robust *profile*. Get what you can, where you can. I can get my juice in one place and my anchors somewhere else.
A lot of tactics that shouldn’t work still do, especially on sites that have an authoritative link profile otherwise. If you have a site with a strong link profile, but lacks anchor text optimization, think of some easy ways to get the anchor text you want.

#8 Understand Diminishing Returns

Shoot for domain diversity when building links.
At a certain point, the marginal value of a link from a particular domain starts to reduce. If you look at a factor like anchor text, the marginal value of a link may become negative.

1. Get a link from a domain and move on. (20 links on 20 domains > 20 links on 2 domains)
2. Vary your anchor text often. (Over optimization can suppress rankings)

#9 Keep Up With New Tips and Tricks

Some of my favorites over the last few months are link profile visualization, Multi-links for Firefox, and that Excel and Google Docs have hyperlink functions. (Thanks to Tom & Ben for the hyperlink protip.)
I’ve even shared one of my own tricks, which is using GCSE to replace Yahoo! linkdomain
Keeping your finger on the pulse of the link building community can help you find these little nuggets.

SEOmoz

Top 9 SEO Tips

The following tips are not necessarily in order of importance, but are in the order you should consider when building a new website from scratch.

1. Know your geographic market and ensure your domain has the correct TLD.
   If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.
2. Include keyword in Domain name (using hyphens if necessary).
   This doesn't mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being www.wheelchair-ramps.co.uk
3. Create as much content about your products or subject as you can.
   After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)
4. AFTER you have your site content start keyword researching
   There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.
5. Decide on 4 or 5 primary keywords to use as main sub-sections
   Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.
6. Re-write content using knowledge previously gained about keywords and phrases
   This doesn't mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn't obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.
7. Structure each individual page
   With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.
   
   Starting from the top,
   
   Page title should reflect the content of the Page ensuring you use the primary keyword for that Page
   
   Meta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Page you have created.
   
   Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is "Provides information about the latest KEYWORD now in stock and available online" or words suitable for the product.
   
   Avoid bloated code by using external style sheets and minimum coding.
   
   Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes.
   
   With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
   
   If you have used images on your page ensure keywords in the Alt attributes, this doesn't mean keyword stuff them but just describe the image using the keyword.
8. Proof read your completed page and get a 2nd opinion
   With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.
9. Construct your site.
   With the previous procedure completed for all pages it's now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.